I grew up around the trades and learned early what real trade work asks of the people doing it.

For nearly a decade, I worked in advertising production on digital projects for brands including GEICO, Buffalo Wild Wings, CarMax, and more. That work taught me how clear messaging, strong visuals, and a straightforward customer experience shape the way people see a business.

Later, welding school and fabrication gave me another perspective: skilled trade businesses do demanding work, and the digital side is often one more thing owners are expected to figure out on their own.

HotPass brings those worlds together—helping local businesses build an online presence that reflects the quality of the work they do every day.