I’m Chris Gsell

I’m a welder who spent over a decade in digital production.

I built HotPass Digital because I saw too many good fabrication shops getting ripped off by "marketing agencies" or struggling with broken websites that don't actually help them get work.

I take high-end digital experience and apply it to the welding trade in a way that’s practical, affordable, and builds equity for your business.

Most shops don't need "marketing." They need the fundamentals set up correctly: a straightforward website, a properly configured Google Business Profile, and digital tools that work as hard as you do.

Previously delivered digital work for: GEICO, Buffalo Wild Wings, CarMax, and more.

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A person wearing a welding helmet and gloves working on a metal project at a workbench outdoors, with a green trash bin underneath the table and a farmland background.